I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

What is media planning ?

Probably one of the best presentation I’ve ever seen.

Better tomorrow,

PR Pret-a-Porter.


Comments on: "What is media planning ?" (1)

  1. This is an engaging presentation that covers the basics of the history and practice of media planning; we would add that without the proper tools, such as modern media buying software the extent to which marketers can effectively organize and execute an effective media strategy is greatly limited.

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