I have already written here about the attempt PRSA to define public relations. It’s taken two months, but the Public Relations Society of America has revealed the final three definitions of “public relations.” One of them will become the definition.
And they are:
- Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
- Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
- Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.
Recently, PR Daily publisher Mark Ragan spoke with Matthew Harrington, the president and CEO of Edelman U.S., about his definition of PR. Here’s what Harrington had to say: