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Coca-ColaFor the Coca-Cola Conference of Happiness’ Wall of Happiness, Italian artist Eduardo Zamarro was commissioned to create the world’s largest stop-motion video using only post-it notes. The 1 million post-it notes (roughly 27,000 for each mural) feature messages of happiness from people in European cities. The mural was put together by 20 students and artists to create 135 artworks in only 15 days. Locals passing by the mural were invited to scribble their own ideas and messages of happiness as part of the mural experience.

via PSFK

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PR Pret-a-Porter.

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Comments on: "Coca-Cola: World’s Largest Stop-Motion Video With Post-It Notes" (1)

  1. Great find! very glad you shared this, we ourselves have been discussing a number of Coca-Cola’s brilliant Social Media and Viral Content moves.

    They are creating a stand alone branding campaign. One that centres on positive image, happiness and joy.

    Quite brilliant really.

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