I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

creative ad campaign

Louis Vuitton has a new ad campaign which honors the boxing icon Muhammad Ali by enlisting rapper and actor Yasiin Bey (formerly known as Mos Def) and calligrapher Niels Shoe Meulman. With ‘The Greatest Words,’ the fashion brand pays tribute to Ali’s courage and ability to stand up for his ideals.


Better tomorrow,

PR Pret-a-Porter.

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