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Posts tagged ‘Canada’s Globe and Mail’

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work

Here’s a nice bit of multi-faceted irony for you: On August 23, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business.

“You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.”

The ad was tweeted by media reporter Steve Ladurantaye with the caption, “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Google’s ad ran in both the Globe‘s print and digital editions, as well as in the National Post, the Globe‘s main competitor, Ladurantaye tells us.

But hey, at least Google is supporting newspapers, right?

[via Romenesko]

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