In terms of luxury, the retailers can use in China the following social media channels, according to CPP-Luxury:
Successful social media platforms:
WeChat – owned by Tencent, hosts over 200 million users and has allowed brands like Louis Vuitton and Coach to send product details daily. Chow Tai Fook uses the platform to send promotional text messages and rewards those who share or reply.
Meilishuo & Moguai – similar to Pinterest, where members make virtual collections of favorite items. Beauty brands like Lancome and Yue-Sai have been quick to see the value of these sorts of websites.
iQiyi – Baidu’s video-streaming service has become the second-largest site in China. Luxury auto brands like Audi and Buick are launching “storytelling” advertising campaigns here, including a test-drive market program and Buick sponsored TV programming – iQiyi is a great way for interactive advertising to revs its engines. (more…)