When it comes to mode, everything is heute couture and stylish. But Moschino branded more than its clothes and accessories: a palazzo, as it is said in Italian.
Maison Moschino is situated in the beautiful city of Milan, Italy, one of the mode’s capitals. Each room has a story – “Alice’s Room”, “Life is a rose-bed” or “Sleeping wood” and every interior is designed specifically as the room name. Also, the furniture has particularities such as collars for chairs, sleeves or a dress-bed, as you can see in the images.
The restaurant has two Michelin stars, which means that eating is also a heute couture experience. You receive your breakfast in a shoe box with four, six or eight different dishes.
Delicious, tasty and wonderful. A place for your list of must-visit destinations indeed!
Source: Hotel Philosophy
I just found on the Internet what president of US, Barack Obama, has read during these years of presidency. Let’s take a look: (more…)
It’s amazing how a book can be such an inspiration and how fast can you learn to do right things only if you make some small notes and apply them in real life. Of course, it’s again about “Public Relations for Dummies” 2nd edition. I also wrote here what I found interesting.
Thomas Edison said that genius is 1 percent inspiration and 99 percent perspiration. Today is about creativity. How can you turn on the light bulb. Authors Eric Yaverbaum and Bob Bly offers us some great tips:
- Go to a toy store and look around. Can you create a game to publicize your message ?
- Keep a swipe file – a file of promotions that you especially like or that at least caught your eye. Use them for inspiration when planning your own PR.
- Ask employees for suggestions. Reward the best idea.
- Browse the library or bookstore. Or hang out at a museum. Inspiration often strikes in places where you’re surrounded by ideas.
- Look outside your industry. What is a common, successful promotion in one industry may be creatively copied and applied to your industry.
- Read literature on creative thinking.
- Keep a pad and a pen with you all the times to record thoughts as they occur to you.
- Whenever you write down a creative idea, drop it into a paper file or enter it into your computer. Keep a central idea file that you can dip into when you need a new creative inspiration.
In 1946, French fashion designer Louis Réard hired a nude dancer to sport his two-piece creation after the runway models he approached refused to wear it.
Réard and Jacques Heim, his rival designer, were competing to produce the world’s smallest swimsuit. Heim
developed his swimsuit and called it the “atom” and advertised it as “the world’s smallest bathing suit.”
In 1946 Réard introduced the bikini. His swimsuit was basically a bra top and two inverted triangles of cloth connected by string and it was significantly smaller. Made out of a scant 30 inches of fabric, he promoted his creation as “smaller than the world’s smallest bathing suit.” He called his creation the bikini, named after the Bikini Atoll. The idea struck him when he saw women rolling up their beachwear to get a better tan.
Réard could not find a model who would dare to wear his design. He ended up hiring Micheline Bernardini, a nude dancer from the Casino de Paris as his model. That bikini, a string bikini with a g-string back made out of 30 square inches (194 cm2) of cloth with newspaper type printed across, was “officially” introduced on 5 July 1946 at a fashion event at Piscine Molitor, a popular public pool in Paris. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters. Heim’s design was the first worn on the beach, but the genre of clothing was given its name by Réard. Réard’s business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn’t a genuine bikini “unless it could be pulled through a wedding ring.”
Days ago, I wrote an article about do’s and do not’s for media interviews, from Crisis Communications A Casebook Approach written by Fern Banks. Today, I’m going to write trick questions that journalists use to obtain more spicy information.
- speculative questions begin with if – “If an earthquake had happened during business hours, how many people would have been killed or injured? “
- leading questions imply that the reporter already has the answer – “You do agree that the company could have avoided this tragedy, right ?”
- loaded questions are designed to elicit an emotional response – “Isn’t it true that you knew there was asbestos in the ceiling and failed to do anything about it ?”
- naive questions indicate that the reporter had not done any homework and does not know what to ask – “Tell me, what does your company do ?”
- false questions intentionally contain inaccurate details in them – “You fired half of over-50 staff, right ?” where the public relations professional, knowing the statistic is wrong, could counter with “No, only 40%”, not realizing the reporter was aiming for that information all along.
- know-it-all questions begin with “We have the story. I just need a few wrap-up facts.” The reporter may want you to merely confirm an already formed viewpoint.
- silence is used by reporters who want you to spill your guts, to talk on and on.
- accusatory questions are designed to force you to blame others
- multiple-part questions can be confusing to you as well as to the public. Ask which part you should ask first, then answer each part as separate question.
- jargonistic questions are those in which technical words or professional jargon are used.
- chummy questions are those in which the reporter, pretending to be your buddy, may ask – “Say, pal, off the record, what do you think … ?”
- labeling questions aim to make issues negative or simplistic by seeming to ask for clarity – “Would you call the company’s work schedule stressful ?”
- good-bye questions are posed at the end of an interview and may even come after the camera or tape recorder is turned off – “By the way …”
If you want to discover what these trick questions can do, I highly recommend you to watch All the President’s Men , where two journalists Woodward and Bernstein uncover the details of the Watergate scandal that leads to President Nixon’s resignation.
Mc Donald’s is the best known brand all over the world and its golden arches are worldwide recognized.
How do you create a restaurant empire and become an overnight success at the age of 52? As Ray Kroc said, “I was an overnight success all right, but 30 years is a long, long night.” (more…)