I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

Posts tagged ‘ideas’

Social Media Jobs Titles

Almost everyone knows what Internet is. I assume that almost everyone has an idea of what social media means, or have heart that it is a new type of communication and expressing.

oana vasiliuAccording to Wikipedia, social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social media can take on many different forms, including Internet forums, weblogs, social blogs, microbloggings, wikis, podcasts, photographs or pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing to name a few. Many of these social media services can be integrated via social network aggregation platforms.

Here are some examples offered by Wikipedia:

oana vasiliu

Communication

Collaboration/authority building

Multimedia

Reviews and opinions

Entertainment

Brand monitoring

For all these sites and online platforms, someone invented a job which is traditionally known as: social media something. What I found today via Linkedin, was this funny article written by Sam Fiorella, one of the editors of PR Daily. You can find the whole article here.

In my business and online travels, I’ve seen an alarming trend in the manufacturing of unusual job titles. Someone has to stand up and say, “Enough!” So, I’m going to call out the 12 most ridiculous social media job titles, in no particular order, in hopes of curbing this trend.

1. Web Alchemist

2. Head of Interactions

3. Ant Colony Foreman

4. Chief People Herder

5. Chatter Monkey

6. Community Data Guerrilla

7. Social Media Guru

8. Social Media Swami

9. Public Happy Maker

10. Social Media Evangelist

11. Social Media Rockstar

12. Social Media Missionary

You’ll notice that I left out the ever popular: “Social Media Expert.” It was omitted purposely. It’s simply too ridiculous to make even this list. The reality is Social Media is simply too new and evolving too quickly for anyone to legitimately be called an expert. Even if it wasn’t, a “social media expert” is akin to being a “talking expert.” It has no real meaning.

Hope you enjoy it!

oana vasiliu

Better tomorrow,

PR Pret-a-Porter.

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Big city lights

oana vasiliuI just discovered Stumble! , a wonderful online bookmarks website.

StumbleUpon helps you discover and share great websites. As you click Stumble!, they deliver high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million other websurfers with interests similar to you. Rating these sites you like () automatically shares them with like-minded people – and helps you discover great sites your friends recommend.

What I found …

Was this amazing motion photographer, Dominic Boudreault. Enjoy his art!

Better tomorrow,

PR Pret-a-Porter.

Romanian Blogal Initiative

I’m new in the blogosphere, as it is correctly said in social media language and as you can see. 8 hours after applying foroana vasiliu the first campaign of Blogal Initiative, I find myself confused. When I’m in this confused.com situation, I always take a piece of paper and I’m writing pros and cons.

Pros:

  • last semester, we made a Public Relations for Banking seminar with one of the well-known PR specialists in the domain
  • I was an intern for a month in a Public Relations firm and I worked in the B2B department (banking, insurance, IT,investors, stock market, etc.)
  • I have an experience regarding banking services and products
  • I like and support new initiatives, especially if these are public free
  • this project seems to be a good one
  • I love love love to be creative.

Cons:

  • I don’t really like banking stuff
  • It’s complicated to translate it into English (in Romanian I also have problems to understand the banking-words)
  • I’m extremely very new in social media.

More pros than cons, so I will take the challenge in a PR Pret-a-Porter style. This means I won’t participate to the blogger’s competition (it kind of amazed me in not-a-good way what is happening on Twitter when you search #refinantare), but I will write about this viral campaign from time to time.

And my viral support looks like this:

Better tomorrow,

PR Pret-a-Porter.

Later edit, I discovered that creativity is not for everyone. After searching #refinantare on Twitter, all the bloggers used the same post as the author of Blogal Initiative, copied and than pasted. Amazing race is gonna be!

Think outside your box – part 1

The art of manipulation has many interesting theories, commented and analyzed by theoreticians, sociologists, psychologists and so on. One I particularly like is the strategy we use to manipulate our own perceptions, as well as our public’s perceptions.

We have three different strategies, which are:

  • same box thinking: operating with the same concepts, where your message and content are within the confines of existing communication
  • bigger box thinking: breaking down and going beyond the boundaries of the original concept to provide messages and content on a bigger scale
  • small box thinking: changing an element or focusing on a small size of the existing concept.

Today I’m talking about the bigger box thinking. This means you have to cross the boundaries of the initial communication in order to place the messages and also the information on a higher level.

oana vasiliuAs an example, I chose the case of Daryl Goodrich, the Olympic Director, the one who won the competition for London 2012 Olympic Games Video.

“I was handed the opening lines of a script. It said before there is an Olympic champion there has be eight finalists, before there is a final there have to be 64 Olympians, before that there have to be 202 national competitions, before that thousands of athletes, and before that, millions of children must be inspired. We built it from here.” (Sunday Times, 10th of July 2005)

Excellent? Maybe brilliant? No, it is just a bigger-box thinking. We just have to be creative enough.

Better tomorrow,

PR Pret-a-Porter.

If Google can, you can even better

As part of my career, I am also a website editor on a volunteering blog. Days ago, I wrote my conclusions about a book I have recently read, recommended by Ciprian Gavriliu, so I translated the content here. In Romanian, you can find the article here.

oana vasiliu“What would Google do?”, written by Jeff Jarvis, launched in Romania in 2009 is no doubt one of the most motivational books I have read since now.

Jeff Jarvis is not one of the Google creators, nor one of Google employees, he is just one of the best known social media person worldwide. Among other jobs, he also teaches Journalism at Superior School of Journalism from City University, New York, and he is a person who understands, explains and motivates with excellent arguments what a business means today, in web century.

If you ever thought to launch your own business, you have thousand of great ideas and more than that, you would like to become an entrepreneur, this book can make (some) order in your priorities.

Google discovers problems and solves them. To sum up, Google works in personal branding terms and it all reduces at finding your own new vision of world.

The book doesn’t sell anything, doesn’t glorify anyone and definitely doesn’t say a malicious word about the completion. It explains, with extremely simple words, what means internet century and what human resources  it has. The book talks about the people behind www.google.com, those names we have never heart, the mistakes that multinational companies have made and how they figure out that Google is their friend, not their enemy.

“This searching engine will control the planet”, said Paulo Coelho. But Google doesn’t want to control something as boring as a resource or a phone company, or maybe a restaurant (although the chef from Google restaurant has written Food 2.0). Some people would like that Google become the owner of a newspaper – like New York Times- or a company, as Microsoft. But no, Google knows who he is. His great, great ambition is to organize the world, not to take charge of it.

As a reader of this book, I have finally understood that my objectives are only mine, no matter how many things will come across. And that money doesn’t always count and that is why so many Google services are free, with a great venue, where hundreds of people worked millions of hours to make the application perfect.

oana vasiliuIn such books, what I appreciate most is the quality of the tips given. I love to learn by examples, to understand how the engine is working by testing it before knowing more things about. What is Google doing, in fact ? Basically, he puts you in his front page, on the top of everyone else, if you give him the right things:

  • distinctive content
  • let yourself searched, in order to be found
  • after generating links and public, YOU have to explore the benefits, usually by ads
  • you should use links to work efficiently
  • find opportunities for creating value.

Google helps. And if he can, you can do it as well, no matter where or when you start, only if you have in mind a great project and you are willing to receive both positive and negative feedback. And if all of the critic you get , you’ll invest in the project, maybe you will find the secret of success.

What would YOU do ?

oana vasiliu

Better tomorrow,

PR Pret-a-Porter.

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