For all those who like investigative literature, Agatha Christie, the best-selling novelist of all time according to the Guinness Book of World Records, will be re-branded.
As PR Week says,
The company behind the Agatha Christie brand is looking to drive the 125th anniversary of the writer through new comms help and a range of partnerships.
The PR company which will commemorate 125 years of Agatha Christie is Four Colman Getty.
Along with corporate comms, Four Colman Getty’s brief is to co-ordinate PR activity across all programme strands, including books, film, online games and television.
The agency will be looking to pair up with companies in the cultural, travel, luxury lifestyle and food and beverage sectors in an effort to bring the brand to wider audiences, both nationally and internationally.