Businesses from the Global Fortune 100 are mentioned 10.4 million times a month on social media, mostly on Twitter, according to Burson-Marsteller’s third-annual Social Media Check-Up.
This is one of the reasons why Twitter is the most popular social network among these companies, with 82 percent having a Twitter account. And the vast majority aren’t just broadcasting messages—they’re engaging with consumers: 79 percent of corporate accounts attempt to engage on Twitter with retweets and mentions.
YouTube, which is the next most-popular platform, have branded YouTube channels with a percentage of 79%. These YouTube channels average more than 2 million views and about 1,600 subscribers.
Nearly three-quarters of the companies have Facebook pages. The average number of “likes” per page is 152,646. And 93 percent of the Facebook pages are updated weekly. 70 percent of corporate Facebook pages are responding to comments on their walls and timelines.
Meanwhile, 48 percent of the Global Fortune 100 have a Google+ presence, while 25 percent are active on Pinterest. (more…)