We have to agree that it is not easy to get a job, especially when you are a recent graduate student with little or no experience in the domain you want.
Check this email:
Dear Evil HR Lady,
I’m a recent college graduate and have been actively job hunting for about 6 months. As the number of resumes I’ve sent out approaches 300, I’m trying to figure out what I’m doing wrong and how I can stand out among the hundreds of other applicants I’m competing with. After Googling “creative ways to get hired”, I came across the idea of wearing a t-shirt with my resume on it. My dream job is to do PR in the racing industry. I’m attending two races in the coming months and I am contemplating doing this in order to get the attention of some race teams and potential hiring managers. Would you recommend wearing a resume t-shirt or does it come across as too desperate?
What do you think ? Would you hire her ?
10 days ago the wonderful Steve Jobs resigned from the Apple Company. The new CEO is Tim Cook, who served as Apple CEO for two months in 2004, when Jobs was recovering from pancreatic cancer surgery. In 2009, Cook again served as Apple CEO for several months while Jobs took a leave of absence for a liver transplant.
In January 2011, Apple’s Board of Directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple’s day-to-day operations while Jobs made most major decisions. Following the resignation of Jobs, Cook was made CEO of Apple Inc. on August 24, 2011.
The email sent to Apple employees:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
It’s amazing how a book can be such an inspiration and how fast can you learn to do right things only if you make some small notes and apply them in real life. Of course, it’s again about “Public Relations for Dummies” 2nd edition. I also wrote here what I found interesting.
Thomas Edison said that genius is 1 percent inspiration and 99 percent perspiration. Today is about creativity. How can you turn on the light bulb. Authors Eric Yaverbaum and Bob Bly offers us some great tips:
- Go to a toy store and look around. Can you create a game to publicize your message ?
- Keep a swipe file – a file of promotions that you especially like or that at least caught your eye. Use them for inspiration when planning your own PR.
- Ask employees for suggestions. Reward the best idea.
- Browse the library or bookstore. Or hang out at a museum. Inspiration often strikes in places where you’re surrounded by ideas.
- Look outside your industry. What is a common, successful promotion in one industry may be creatively copied and applied to your industry.
- Read literature on creative thinking.
- Keep a pad and a pen with you all the times to record thoughts as they occur to you.
- Whenever you write down a creative idea, drop it into a paper file or enter it into your computer. Keep a central idea file that you can dip into when you need a new creative inspiration.
In order to understand a domain, you have to start with background information. The history of public relations begins in 1860s, when terms like “publicity”, “press agent” were put together with “business”, “industry” or “company”.
More PR history, here:
Ivy Lee is one of the pioneers of public relations, the one who in 1906 presented what today we call The Declaration of Principles.
This is Ivy Lee’s “Declaration of Principles,” as quoted by Sherman Morse in “An Awakening in Wall Street: How the Trusts, after Years of Silence, now speak though authorized and acknowledged Press Agents”(The American Magazine, vol. 63, September 1906). Update: vol. number was incorrect — the correct number is vol. 62. Page numbers = 457-63; the declaration is on p. 460.
“This is not a secret press bureau. All our work is done in the open. We aim to supply news. This is not an advertising agency; if you think any of our matter ought properly to go to your business office, do not use it. Our matter is accurate. Further details on any subject treated will be supplied promptly, and any editor will be assisted most cheerfully in verifying directly any statement of fact. Upon inquiry, full information will be given to any editor concerning those on whose behalf an article is sent out. In brief, our plan is, frankly and openly, on behalf of business concerns and public institutions, to supply to the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about. Corporations and public institutions give out much information in which the news point is lost to view. Nevertheless, it is quite as important to the public to have this news as it is to the establishments themselves to give it currency. I send out only matter every detail of which I am willing to assist any editor in verifying for himself. I am always at your service for the purpose of enabling you to obtain more complete information concerning any of the subjects brought forward in my copy.”