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Posts tagged ‘U.S. president Barack Obama’

Obama, the big Twitter winner

This tweet, from @BarackObama, was sent a few hours before the final scores of the elections:

In that span of time, it became the most retweeted tweet of all time. In that span of time, the note-image combo was retweeted — as of this writing — 298,318 times.

Not only that, but another Obama victory tweet garnered 167,939 retweets tonight in the space of just under 40 minutes:

This happened because of you. Thank you.

Which means that President Obama gained another victory tonight: Not only did he retain the presidency, but he outsted none other than … Justin Bieber. The singer — before tonight — held the record for the most retweeted tweet, at (as of this writing) 223,376 retweets:

The president also ousted Green Bay Packers offensive linesman T.J. Lang (98,688 retweets):

Fuck it NFL.. Fine me and use the money to pay the regular refs.

… and Floyd Mayweather (89,055 retweets):

Manny Pacquiao I’m calling you out let’s fight May 5th and give the world what they want to see.

We’re not waiting for the others to concede. Barack Obama is the clear Twitter winner. Obviously, this is the victory the president will be savoring most tonight.

Better tomorrow,

PR Pret-a-Porter.

Benetton Unhate Campaign – Politics shock

Benetton is going for shock value in its latest ad push, which shows major world leaders, including Barack Obama, Hu Jintao and Benjamin Netanyahu, kissing. And not just any old peck. It’s a full head-tilted, eyes-closed sort of deep smooching. Agency is the Italian Fabrica, in partnership with MDC Partners’ 72andSunny.

What is more, the outdoor prints:

venez usa.preview

north south korea.preview

palestine israel.preview

vatican al azhar.preview


china usa.preview

The campaign also leans heavily on social media, including a website that Benetton is calling a “Kiss Wall” where consumers can upload pictures of themselves kissing. It has also created a short film about spreading love, or as Benetton calls it “unhate.” All of the work was created by Benetton’s internal agency, Fabrica, which is based in Treviso, Italy, in partnership with MDC Partners-owned 72andSunny, out of its Amsterdam office.

Alessandro Benetton, VP at the company and son of Benetton’s founder Luciano, unveiled the campaign on 16th November in Paris. He said in a statement: “It fits perfectly with the values and history of Benetton, which chooses social issues and actively promotes humanitarian causes that could not otherwise have been communicated on a global scale, and in doing so has given a sense and a value to its brand, building a lasting dialogue with the people of the world.”

It’s also a smart move considering the company — which had been building year-over-year sales up through last year — in its latest earnings period saw net income fall 33% to $42.3 million. The dip was largely blamed on economic conditions. Currently Benetton has about 6,000 stores and its 2010 sales figures show that nearly 50% of its business is in Italy, about 30% is the rest of Europe, 16% is Asia, and the remaining 5% is from U.S.A and other parts of the world.

Full credits for the work can be found here.


Better tomorrow,

PR Pret-a-Porter.

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