What’s to do when press releases aren’t fashionable anymore ? Some tips here from Claire Celsi via PR Daily.
1. Pitch email. More than 90 percent of reporters claim they want to receive pitches via email. Given that you’re already emailing, just put your pitch in the form of a story, with bullet points emphasizing the most important details you want the reporter to know. Here is the key to a successful pitch email:
• Google the reporter’s name. After ensuring that she still writes for the news outlet, click on one of her recent articles. Make sure it is within the same genre as your pitch. In other words, if you are pitching a health-care story, make sure she covers health care.
• Write a one-paragraph personalized intro for every email you send. “I read your series on health-care abuses in the nursing home industry…” Show some interest in the reporter’s work.
• The remaining portion of the email can be the same for every reporter. This is your brief opportunity to capture the reporter’s interest with your pitch. Make it short, and make it interesting.
• Write a subject line that gets attention and describes your pitch. “For your information” is not a good subject line.
2. Make a website posting (preferably a blog post). If your client has a newsroom or a blog, post your pitch material in the form of a Web article or blog post. Use story-telling language, not a standard press release format. Tag the post with keywords, and link to the company’s website or to other information, if possible. You can start a new blog on Posterous in less than 15 minutes.
3. Send a Tweet. Turn your key idea into a tweet. With a little practice, you’ll be a pro at getting your message across in one or two tweets. Ideally, it would be great to send these messages to a reporter as a direct message, but if all else fails, go ahead and say: @JeffZeleny, did you know that the most outstanding pork tenderloin sandwich in Des Moines is at Smitty’s?” (Of course, you’ll want to come up with your own tweet material.) If the reporter does not respond, follow up with an email pitch.
4. Send a Facebook message. I’m friendly with a lot of local reporters on Facebook, but not so many national reporters. Even if you’re not friends with a reporter on Facebook, you can still send them a message. Attach a link or photo if you have one.
5. Pick up the phone. Sometimes a quick conversation to gauge a reporter’s interest can save you a lot of time, especially when it seems as though a reporter is no longer covering that beat. If you keep your call brief and courteous, the reporter will be happy to point you in the right direction. If they don’t answer or are on deadline, follow up with a pitch email.
6. Offer to meet a reporter for coffee if you’re both in the same city. Sometimes reporters are looking for any excuse they can to get out of the newsroom for a while.
1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.
2. Put a dent in the universe. Jobs believed in the power of vision. He once asked then-Pepsi President, John Sculley, “Do you want to spend your life selling sugar water or do you want to change the world?” Don’t lose sight of the big vision.
3. Make connections. Jobs once said creativity is connecting things. He meant that people with a broad set of life experiences can often see things that others miss. He took calligraphy classes that didn’t have any practical use in his life — until he built the Macintosh. Jobs traveled to India and Asia. He studied design and hospitality. Don’t live in a bubble. Connect ideas from different fields.
4. Say no to 1,000 things. Jobs was as proud of what Apple chose not to do as he was of what Apple did. When he returned in Apple in 1997, he took a company with 350 products and reduced them to 10 products in a two-year period. Why? So he could put the “A-Team” on each product. What are you saying “no” to?
5. Create insanely different experiences. Jobs also sought innovation in the customer-service experience. When he first came up with the concept for the Apple Stores, he said they would be different because instead of just moving boxes, the stores would enrich lives. Everything about the experience you have when you walk into an Apple store is intended to enrich your life and to create an emotional connection between you and the Apple brand. What are you doing to enrich the lives of your customers?
6. Master the message. You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter. Jobs was the world’s greatest corporate storyteller. Instead of simply delivering a presentation like most people do, he informed, he educated, he inspired and he entertained, all in one presentation.
7. Sell dreams, not products. Jobs captured our imagination because he really understood his customer. He knew that tablets would not capture our imaginations if they were too complicated. The result? One button on the front of an iPad. It’s so simple, a 2-year-old can use it. Your customers don’t care about your product, they care about themselves, their hopes, their ambitions.
Maison Moschino is situated in the beautiful city of Milan, Italy, one of the mode’s capitals. Each room has a story – “Alice’s Room”, “Life is a rose-bed” or “Sleeping wood” and every interior is designed specifically as the room name. Also, the furniture has particularities such as collars for chairs, sleeves or a dress-bed, as you can see in the images.
The restaurant has two Michelin stars, which means that eating is also a heute couture experience. You receive your breakfast in a shoe box with four, six or eight different dishes.
Delicious, tasty and wonderful. A place for your list of must-visit destinations indeed!
Source: Hotel Philosophy
We have to agree that it is not easy to get a job, especially when you are a recent graduate student with little or no experience in the domain you want.
Dear Evil HR Lady,
I’m a recent college graduate and have been actively job hunting for about 6 months. As the number of resumes I’ve sent out approaches 300, I’m trying to figure out what I’m doing wrong and how I can stand out among the hundreds of other applicants I’m competing with. After Googling “creative ways to get hired”, I came across the idea of wearing a t-shirt with my resume on it. My dream job is to do PR in the racing industry. I’m attending two races in the coming months and I am contemplating doing this in order to get the attention of some race teams and potential hiring managers. Would you recommend wearing a resume t-shirt or does it come across as too desperate?
What do you think ? Would you hire her ?