If Google can, you can even better

As part of my career, I am also a website editor on a volunteering blog. Days ago, I wrote my conclusions about a book I have recently read, recommended by Ciprian Gavriliu, so I translated the content here. In Romanian, you can find the article here.

“What would Google do?”, written by Jeff Jarvis, launched in Romania in 2009 is no doubt one of the most motivational books I have read since now.

Jeff Jarvis is not one of the Google creators, nor one of Google employees, he is just one of the best known social media person worldwide. Among other jobs, he also teaches Journalism at Superior School of Journalism from City University, New York, and he is a person who understands, explains and motivates with excellent arguments what a business means today, in web century.

If you ever thought to launch your own business, you have thousand of great ideas and more than that, you would like to become an entrepreneur, this book can make (some) order in your priorities.

Google discovers problems and solves them. To sum up, Google works in personal branding terms and it all reduces at finding your own new vision of world.

The book doesn’t sell anything, doesn’t glorify anyone and definitely doesn’t say a malicious word about the completion. It explains, with extremely simple words, what means internet century and what human resources  it has. The book talks about the people behind www.google.com, those names we have never heart, the mistakes that multinational companies have made and how they figure out that Google is their friend, not their enemy.

“This searching engine will control the planet”, said Paulo Coelho. But Google doesn’t want to control something as boring as a resource or a phone company, or maybe a restaurant (although the chef from Google restaurant has written Food 2.0). Some people would like that Google become the owner of a newspaper – like New York Times- or a company, as Microsoft. But no, Google knows who he is. His great, great ambition is to organize the world, not to take charge of it.

As a reader of this book, I have finally understood that my objectives are only mine, no matter how many things will come across. And that money doesn’t always count and that is why so many Google services are free, with a great venue, where hundreds of people worked millions of hours to make the application perfect.

In such books, what I appreciate most is the quality of the tips given. I love to learn by examples, to understand how the engine is working by testing it before knowing more things about. What is Google doing, in fact ? Basically, he puts you in his front page, on the top of everyone else, if you give him the right things:

• distinctive content
• let yourself searched, in order to be found
• after generating links and public, YOU have to explore the benefits, usually by ads
• you should use links to work efficiently
• find opportunities for creating value.

Google helps. And if he can, you can do it as well, no matter where or when you start, only if you have in mind a great project and you are willing to receive both positive and negative feedback. And if all of the critic you get , you’ll invest in the project, maybe you will find the secret of success.

What would YOU do ?

Better tomorrow,

PR Pret-a-Porter.

Hello world!

My dearest,

For  a couple of months, I was thinking of starting a blog about things I like most. Now, the idea is an online project, thanks to Alecs, Ruxandra and Alex.

It’s gonna be a journey in the online world, in social media networks and in the field I want to succeed: public relations. I’m preparing to become a decent online presence, I have lots and lots of ideas and subjects I would like to share with you and experience as well. Communication is the key to success and Internet is just the perfect channel to fulfill your life goals and professional objectives.

About me I could say I’m a beginner, a planner,a strategy thinker and also a fast learner. I love colors, I enjoy spending time with my nephew, I dance tango, I like fashion in a shopping way, I’m a traveler  and I really appreciate quality time spent with nice, pro-active people. I’m the kind of action, not words person, who works with passion, otherwise, better not counting on me.

I guess that in the online world are thousands if not millions of blogs from high achieving young people and clicking on my personal blog will be an amazing challenge. But each one of us has that little something that makes us different. Well I, PR Pret-a-Porter author,  am like an event organizer; a meticulous backstage planner, sometimes a speaker, usually a journalist and always an active listener.

As a child, I have never seen myself in the future doing a particular well-known job. I grew up with my grandparents in a small town, where my grandmother has had plenty of friends. We were always visiting someone or someone was visiting us. My favorite part was to see the fascinating ritual of preparing the household goods for the said visit: fine china, crystal glasses, elaborate food design, new recipes or complicated desserts. Since then, I have kept in mind the word “event”, with this particular meaning: something that happens at some point, especially something important, interesting and unusual.

I strongly believe that in order to achieve success in this field, you must have communication skills as a top quality. My journey in the communication world has begun eight years ago, when  I was standing in front of a microphone, staring at the audience and not talking for a few seconds, which for me seemed like a few hours. Then I started to talk about the project my school won in a national contest, without reading a line from the paper I had in my hand. After that, everyone congratulated me for being such a great speaker. From that moment, I started to develop myself in the communication field, participating in different debates, student councils and school projects. Now I’m an undergraduate student specialized in Public Relations.

All the experiences I went through made me a fine observer of details, transformed me into a patient person, showed me how my body responds to stress and the most important thing, I became a responsible person, who can argue her decisions and maintain her opinions no matter what. Nonetheless, knowing people and specialists in the domain was the biggest advantage, because theory without practice means nothing in the real world. I will soon write about wonderful people I met and how they contribute to my professional or personal development.

All in all, my Hello world! post, the first one, is officially over. The journey began. Thank you !

Better tomorrow,

PR Pret-a-Porter.