1. Electrolux Vac from the Sea programme, which ranked fourth in our Creative Index, is an example that combines everything required of a modern public relations campaign: social understanding, channel neutrality, ideas big and small, and a focus on genuine behavioural change.
2. Jung Relations’ efforts for Absolut, meanwhile, which see powerful public relations thinking infuse the company’s product strategy, are similarly impressive. Two that stand out are the Absolut Unique project, and the NoLabel campaign.
3. Another campaign that should not be overlooked is MSL’s Ariel Fashion Shoot, recently named one of our Global SABRE Award winners.