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Posts tagged ‘social media’

Obama, the big Twitter winner

This tweet, from @BarackObama, was sent a few hours before the final scores of the elections:

In that span of time, it became the most retweeted tweet of all time. In that span of time, the note-image combo was retweeted — as of this writing — 298,318 times.

Not only that, but another Obama victory tweet garnered 167,939 retweets tonight in the space of just under 40 minutes:

This happened because of you. Thank you.

Which means that President Obama gained another victory tonight: Not only did he retain the presidency, but he outsted none other than … Justin Bieber. The singer — before tonight — held the record for the most retweeted tweet, at (as of this writing) 223,376 retweets:

The president also ousted Green Bay Packers offensive linesman T.J. Lang (98,688 retweets):

Fuck it NFL.. Fine me and use the money to pay the regular refs.

… and Floyd Mayweather (89,055 retweets):

Manny Pacquiao I’m calling you out let’s fight May 5th and give the world what they want to see.

We’re not waiting for the others to concede. Barack Obama is the clear Twitter winner. Obviously, this is the victory the president will be savoring most tonight.

Better tomorrow,

PR Pret-a-Porter.

[infographic] Social media for Maslow’s pyramid

According to Wikipedia, Maslow’s hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation.” Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, all of which focus on describing the stages of growth in humans. Maslow use the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern that human motivations generally move through.

How can this pyramid translated in social media usage ? Look at the infographic bellow: (more…)

[infographic] London 2012 Olympics Games

Who doesn’t watch Olympics Games these weeks ?

Important 2012 Olympic Stats

  • BBC is expecting 1 Terabit per second of traffic
  • Most popular Olympic athlete – LeBron James – 4.7 million followers
  • The US has hosted the Olympics four times
  • Sawao Kato has 8 Gold Medals and NO Twitter account
  • Roger Federer is ranked third as the more popular athlete at 5.7 million followers. (more…)

Smart on Twitter in Argentina

One word : WOW !

Gatwick Airport goes social media friendly

Gatwick Airport is going social media friendly, that’s for sure. How ?

Gatwick was also the first airport to use mobile barcodes as public information points, the first European airport to have an Instagram feed, and has very active profiles on Facebook, Tumblr and Qype, a British user reviews site.  Each channel has a different purpose and execution plan:

  • Twitter:  realtime updates and customer service replies
  • Tumblr:  talk about the latest news in a less formal way than on the Gatwick website
  • Facebook:  share updates and encourage visitors to share their experience, too
  • Qype:  allows passengers to leave and read transparent reviews about the airport and it’s facilities
  • Foursquare: offers for passengers
  • Instagram:  adds a visual edge to Gatwick’s online presence, highlights images by others, too.

Congratulations !

via The Real Time Report

Better tomorrow,

PR Pret-a-Porter.

Engage journalists through social media

How to organize your social media activities

Brad Friedman wrote for Social Media Today a plan for managing social media activities. The idea came up just because many people get into social media for the wrong reason and participate in the networks they joined way too much or way too little.  (more…)

Every 60 seconds on the web

infographic web statistics

Social Media Revolution

1. More than 50 percent of the world’s population is under 30 years old. (source)

2. In 10 years more than 40 percent of the Fortune 500 will no longer be here. (source)

3. Social media has overtaken porn as the No. 1 activity on the Web. (source)

4. Facebook tops Google for weekly traffic in the U.S. (source)

5. One in 5 couples meet online; 3 in 5 gay couples meet online. (source)

6. One in 5 divorces are blamed on Facebook. (source)

7. A 2009 U.S. Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction. (source)

8. If Facebook was a country, it would be the world’s third largest and twice the size of the U.S. population. (source)

9. 80 percent of companies use social media for recruitment; 95 percent of those companies use LinkedIn. (source)

10. Roughly two new member joins LinkedIn every second. (source)

11. Lady GagaJustin Bieber and Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile, Israel, Sweden, Greece … (source)

12. More than 48 million have watched the Volkswagen Darth Vader Kid advertisement on YouTube. (source)

13. Ford Explorer launch on Facebook was more effective than a Super Bowl ad. (source)

14. 50 percent of the mobile Internet traffic in the U.K. is for Facebook. (source)

15. 69 percent of parents are “friends” with their children on social media. (source)

16. E-readers have surpassed traditional book sales. (source)

17. Groupon will reach $1 billion in sales faster than any company in history. (source)

18. There were more than 75 million more people playing Farmville than there were real farmers. (source and source)

19. Social gamers are projected to buy $6 billion in virtual goods by 2013; movie goers only buy $2.5 million in concessions. (source)

20. The second-largest search engine in the world is YouTube. (source)

21. While you watch the Social Media Evolution 3 video, 100-plus hours of video will be uploaded to YouTube. (source)

22. If Wikipedia was made into a book, it would be 2.25 million pages long. (source)

23. 25 percent of search results for the world’s top 20 largest brands are links to user-generated content. (source)

24. 34 percent of bloggers post opinions about products and brands. (source)

25. 90 percent of consumers trust peer recommendations. (source)

26. Only 14 percent of consumers trust advertisements. (source)

27. Only 18 percent of traditional TV campaigns generate a positive return on investments. (source)

28. 93 percent of marketers use social media for business. (source)

29. An Egyptian couple named his daughter Facebook thanks to the social network’s role in the spring revolution. (source)

Source: PR Daily

Better tomorrow,

PR Pret-a-Porter.

Multitasking infographic

Branding and Social Media

Branding and Social Media Statistics - How People Are Interacting With Brands Online

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PR Pret-a-Porter.

NASA and Social Media

Who’s behind NASA social media accounts ? Take a look for finding the answer and some tips from NASA in cyber space.

Are you struggling to get approval for social initiatives?

Trying to navigate red tape so you can partner with Foursquare or Gowalla?

Well, if Stephanie Schierholz can do it, you can too.

Stephanie is responsible for NASA’s main twitter account (@NASA), their popular tweetup account (@NASATweetup) as well as their Foursquare and Gowalla accounts.

Since NASA is a huge government agency, Stephanie has to deal with a lot of red tape. NASA has to negotiate their own Terms of Service (TOS) agreement with each social network.

Despite bureaucracy and limited resources (Stephanie isn’t just NASA’s social media manager, she’s also the Public Affairs Specialist for NASA’s Office of Communications), NASA is very active in social media, with more than 250 accounts agency-wide. About 130 of those are on Twitter, about 20 of which are astronauts. They also have more than 50 Facebook pages.

Stephanie recently spoke at Social Media World Forum in New York City and shared some of the secrets of NASA’s social media success.

1. Get started

“Just do it”, Schierholz says. “Don’t waste any more time. You learn by doing. Look for those who are doing it well and see what you can copy and apply.”

2. Build a Hub for Your Networks

NASA maintains over 250 accounts agency-wide for various departments, missions and programs, but they link to all of them via a central hub at http://www.nasa.gov/connect. This hub makes it easy for fans to find and follow exactly what they’re looking for:

Over 130 Twitter accounts, including:
3 main accounts (newsastronauts and Deputy Administrator Lori Garver)
13 accounts for Centers and Facilities
33 accounts for different Missions and Programs

Over 50 Facebook accounts
2 main accounts (main NASA page and Deputy Administrator Lori Garver)
9 accounts for Centers and Facilities
30 accounts for different Missions and Programs

NASA also maintains over 18 YouTube accounts, 12 Flickr accounts and 5 UStream channels as well as active presences on FoursquareGowallaSlideshare and yes, evenMySpace (naturally).

3. Allow multiple voices

Many brands try hard to maintain one consistent voice online. NASA does the opposite, giving different perspectives from across the agency, from the NASA administrator to theastronauts to the web team “Behind the Page”.

4. Curate helpful lists

Let’s say you want to follow the tweets from astronauts. Or maybe you just want to see the tweets from the astronauts in space right now? NASA builds helpful Twitter lists to make it easy for their fans to follow what updates they care about.

5. Bring your tribe inside

NASA works hard to digitally and physically bring their tribe inside, allowing them to share in important moments and experiences.

First tweet from space

On January 22nd, 2010, TJ Creamer, aka (@Astro_TJ) sent the first live tweet from space:

Chat with NASA

NASA held their first chat on December 21st from 12-5 a.m. ET. The chat room was at capacity (250) within 5 minutes of launch until 4:30 a.m. 3,208 questions were received and 2,393 were answered. Overall, 3,174 people participated in the chat. NASA now hostsmultiple live chats on various topics every week.

Host an out of this world Tweetup

The most successful component of NASA’s social media strategy has been their legendary tweetups. They bring together people who follow NASA on Twitter in real life to meet each other and get a “backstage pass” to NASA itself.

From the website:

NASA Tweetups provide @NASA followers with the opportunity to go behind-the-scenes at NASA facilities and events and speak with scientists, engineers, astronauts and managers. NASA Tweetups range from two hours to two days in length and include a “meet and greet” session to allow participants to mingle with fellow Tweeps and the people behind NASA’s Twitter feeds.

Arlo Midgett was a NASA Tweetup participant at the STS-132 Space Shuttle Launch Tweetup at Kennedy Space Center in Florida. Arlo put together a great video of the event that can be seen on NASA’s Tweetup page.

It’s working. NASA’s first tweetup was in January 2009 and by February, 2011 they had already held their 15th. For the tweetups, NASA uses a dedicated account @NASATweetup, and a specific hashtag: #NASATweetup.

6. Embrace mobile

NASA understands the importance of mobile. There is a fully functioning mobile version of NASA.gov and they use HTML5 to make sure the videos render well on mobile.

7. Get visual

Photos and videos are critical to NASA’s social success. NASA has 18 YouTube accounts,12 Flickr accounts and 5 UStream channels. In 2010, they switched to VMIX, a new video platform that emulates YouTube and according to Schierholz, has made NASA’s videos much more popular. Their fans are watching. They have over 1,500 videos that saw about 7.4 million plays in 2010.

8. Make it fun

NASA designed and executed a fun and engaging location-based partnership with Gowalla, called the “Search for the Moon Rocks” contest.

Fans had the opportunity to find and collect four NASA-related virtual items — a moon rock, a NASA patch, a spacesuit and a space shuttle by checking in to NASA visitor centers, agency-related locations, or one of hundreds of museums, planetariums, observatories, parks, zoos and other locations that are part of NASA’s Museum Alliance.

The virtual moon rocks were found when Gowalla users checked in to any location where a real one was on display. Gowalla and JESS3, a creative agency that specializes in data visualization, created a special edition NASA+Gowalla Map: Search for the Moon Rocks that can be seen below.

NASA also partnered with Foursquare. In October of 2010, astronaut Doug Wheelock performed the first ever check-in from space, checking in at the Space Station. This kicked off NASA’s partnership with Foursquare, as Wheelock unlocked the NASA Explorer Badge. Here is a video of Doug’s check-in. NASA then engaged their tribe by allowing earth-bound users to obtain the same badge by following NASA on Foursquare and checking into NASA-related venues.

9. Foster the community but don’t own the community

Stephanie explained that’s it’s important to foster NASA’s space community but it’s not good to try to own the community. To this end, NASA encourages and engages with non-NASA groups like the Space Tweep Society.

Stephanie closed her presentation with an appropriate quote from David Rosen.

“You may not have a spaceship, but your company has a fan base. They won’t think of themselves as fans until they’re in a room with like-minded people. They won’t think of themselves as members of a community until YOU bring them together.”
– David Rosen, @davidhrosen (group VP, Makovsky + Company)

Source: Social Fresh

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PR Pret-a-Porter.

What about digital consumers ?

This is what Nielsen revealed for us weeks ago about digital consumers. Take a look and make your own conclusions.

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PR Pret-a-Porter.

Indonesia on Social Media

We are social presents us a new destination in social media: Indonesia. Take a look, made you will be convinced to put Indonesia in your 2012 plans.

Better tomorrow,
PR Pret-a-Porter.

Britney Spears is most followed on Google Plus

Ahead of her early 30th birthday this week, Britney Spears has recently dethroned Google CEO Larry Page as Google+’s most-followed person.

Roughly 775,000 people follow the pop star’s Google+ account. In comparison, 15.4 million fans “Like” her Facebook page and 11.4 million followers monitor her Twitter activity.

Google+ was once dominated by techies and the usual early adopters but has been attracting big-name celebrities and brands, who regularly post and incite heavy engagement. Three of the top five most-circled users, for example, are Spears, Snoop Dogg and Tyra Banks, according to Social Statistics.


Source: Mashable

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PR Pret-a-Porter

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