Digital trends for luxury brands

In order to maximize sales online, an increasing number of luxury brands are taking a bespoke approach, offering personalized services as well as products exclusively sold online. A research presented by Enora Consulting.

Luxury e-commerce now represents 4-6% of the 200 billion euros in sales of luxury goods in the world, according to different estimates compiled by Enora. Almost nonexistent ten years ago, it grew by 25% per year over three or four years and could remain progression of 20% per annum in the coming years.Today, “the number of brands (luxury) with no site is very low” and “brands are positioned more upscale, less use of the Internet is advanced,” says Enora which points to the fact that a third of luxury online sales in France, today, are made with outlet stocks.

Product customization is one of the most widespread approach on e-commerce by many of the major luxury brands: Louis Vuitton offers personalized online of luggage with ”my monogram”,Ralph Lauren offers customization of their shirts (choice of logo, color, adding initials), Boucheron, customizes rings (choice of stones, shapes, quotes by e-mail), Longchamp is selling on-line a range of bespoke bags made of canvas, while Gucci offers customization of leather goods with the initials of the buyer in gold instead of 2G pattern as well as a collection of sneakers exclusively available for online sale on the Ipad.

Burson-Marsteller’s Social Media Check-Up study

Businesses from the Global Fortune 100 are mentioned 10.4 million times a month on social media, mostly on Twitter, according to Burson-Marsteller’s third-annual Social Media Check-Up. 

This is one of the reasons why Twitter is the most popular social network among these companies, with 82 percent having a Twitter account. And the vast majority aren’t just broadcasting messages—they’re engaging with consumers: 79 percent of corporate accounts attempt to engage on Twitter with retweets and mentions.

YouTube, which is the next most-popular platform, have branded YouTube channels with a percentage of 79%. These YouTube channels average more than 2 million views and about 1,600 subscribers.

Nearly three-quarters of the companies have Facebook pages. The average number of “likes” per page is 152,646. And 93 percent of the Facebook pages are updated weekly. 70 percent of corporate Facebook pages are responding to comments on their walls and timelines.
Meanwhile, 48 percent of the Global Fortune 100 have a Google+ presence, while 25 percent are active on Pinterest.

7 years of Youtube

On May 20, Youtube celebrated its 7th anniversary. How ? Making a statistical video. 

Better tomorrow,

PR Pret-a-Porter.

Al Jazeera Youtube Campaign

Al Jazeera has launched an educational campaign with one goal: “to raise a new generation of citizen journalists.”  Facebook and Twitter will enable these journalists to update the world about news in their area — and Al Jazeera’s new YouTube channel, Al Jazeera Unplugged, will teach them how to use these social networks to share information effectively.

Better tomorrow,

PR Pret-a-Porter.

Bitdefender Awake Making Of

Everyone who uses a computer needs an anti-virus protection. Recently, I received this Making of Video which I find it fantastic.

But who is Bitdefender ?

Bitdefender is

 a sublime alloy of intelligence, strength and willpower. We have the sharp mind of the wolf and the sleekness of the dragon, the vigilance of the alpha-male and the indestructibility of the snake’s body. We are a unique combination of symbols that fight on Good’s side.

Half wolf. Half dragon. The Dacian Wolf was carried into battle by soldiers defending their territories in ancient times. It created fear in the opposition, and built confidence in those who carried it.

We are now the bearers of this symbol that transcends time. While the battlefield has changed, its spirit lives on. We are the defenders of the new digital world. We are AWAKE, always on guard—protecting more than 400 million users across the globe with our award-winning technologies.

Judging by its looks, the Bitdefender brand avatar borrows the spirit of our fearless ancestors. It also adds a modern layer to our historical heritage, by bringing the Bitdefender quintessence into the equation.

Bitdefender is perfectly adapted to today’s combat requirements. It possesses the necessary skills to win the digital warfare that is going on inside computer networks all over the world.

Great brand story, indeed. 

Better tomorrow,

PR Pret-a-Porter.