I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

Posts tagged ‘econsultancy’

Six common digital marketing clichés

Econsultacy wrote again a wonderful article.

1. SEO is dead

The most wantonly aggressive of the six.

Used: Whenever the surrounding context suits the demise of SEO: usually if it’s in the interests of an alternative or opposing service that should probably be rationally supplemented by SEO anyway.

Used by: This line is especially common, mainly used by bloggers and anyone not involved in search, but it’s also used by quite a few SEOs who try to make the conflicting point that SEO isn’t actually about search engine rankings anymore (why is it called SEO then!!!?).

Should be: Spammy and isolated SEO is dead (but then it probably should never have existed anyway). (more…)

Category:

E-stuff, Marketing

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Lip color revival and Facebook campaign

Bobby Brown Cosmetics announced Monday that it would be launching a Facebook appeal to crowdsource which shades of lip colour the company will put back into production this autumn. (more…)

Category:

E-stuff, I recommend, Marketing, Public Relations

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