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Posts tagged ‘economy’

Message for Apple employees

oana vasiliu10 days ago the wonderful Steve Jobs resigned from the Apple Company. The new CEO is Tim Cook, who served as Apple CEO for two months in 2004, when Jobs was recovering from pancreatic cancer surgery. In 2009, Cook again served as Apple CEO for several months while Jobs took a leave of absence for a liver transplant.

In January 2011, Apple’s Board of Directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple’s day-to-day operations while Jobs made most major decisions. Following the resignation of Jobs, Cook was made CEO of Apple Inc. on August 24, 2011.

The email sent to Apple employees:

oana vasiliuTeam:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim

Better tomorrow,

PR Pret-a-Porter.

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Supermarkets story

oana vasiliuRegarding Wikipedia,  a supermarket is a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments.

The supermarket typically comprises meat, fresh produce, dairy, and baked goods departments, along with shelf space reserved for canned and packaged goods as well as for various non-food items such as household cleaners, pharmacy products and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted),medicine, and clothes, and some stores sell a much wider range of non-food products.

The traditional suburban supermarket occupies a large amount of floor space, usually on a single level. It is usually situated near a residential area in order to be convenient to consumers. Its basic appeal is the availability of a broad selection of goods under a single roof, at relatively low prices.

The beginning

In the early days of retailing, all products generally were fetched by an assistant from shelves behind the merchant’soana vasiliu counter while customers waited in front of the counter and indicated the items they wanted. Also, most foods and merchandise did not come in individually wrapped consumer-sized packages, so an assistant had to measure out and wrap the precise amount desired by the consumer. This also offered opportunities for social interaction: many regarded this style of shopping as “a social occasion” and would often “pause for conversations with the staff or other customers.” These practices were by nature very labor-intensive and therefore also quite expensive. The shopping process was slow, as the number of customers who could be attended to at one time be limited by the number of staff employed in the store.

The concept of a self-service grocery store was developed by the American entrepreneur Clarence Saunders and his Piggly Wiggly stores. His first store opened in Memphis, Tennessee, in 1916. Saunders was awarded a number of patents for the ideas he incorporated into his stores. The stores were a financial success and Saunders began to offer franchises. The Great Atlantic and Pacific Tea Company (A&P) was another successful early grocery store chain in Canada and the United States, and became common in North American cities in the 1920s. The general trend in retail since then has been to stock shelves at night so that customers, the following day, can obtain their own goods and bring them to the front of the store to pay for them. Although there is a higher risk of shoplifting, the costs of appropriate security measures ideally will be outweighed by reduced labor costs.

Early self-service grocery stores did not sell fresh meats or produce. Combination stores that sold perishable items were developed in the 1920s.

oana vasiliuIt has been determined that the first true supermarket in the United States was opened by a former Kroger employee, Michael J. Cullen, on August 4, 1930, inside a 6,000-square-foot (560 m2) former garage in Jamaica, Queens in New York City. The store, King Kullen, (inspired by the fictional character King Kong), operated under the slogan “Pile it high. Sell it low.” At the time of Cullen’s death in 1936, there were seventeen King Kullen stores in operation. Although Saunders had brought the world self-service, uniform stores and nationwide marketing, Cullen built on this idea by adding separate food departments, selling large volumes of food at discount prices and adding a parking lot.

Other established American grocery chains in the 1930s, such as Kroger and Safeway at first resisted Cullen’s idea, but eventually were forced to build their own supermarkets as the economy sank into the Great Depression, while consumers were becoming price-sensitive at a level never experienced before. Kroger took the idea one step further and pioneered the first supermarket surrounded on all four sides by a parking lot.

In the United Kingdom, self-service shopping took longer to become established. Even in 1947, there were just ten self-service shops in the country. In 1951, ex-US Navy sailor Patrick Galvani, son-in-law of Express Dairies chairman, made a pitch to the board to open a chain of supermarkets across the country. The UK’s first supermarket under the new Premier Supermarkets brand opened in Streatham, South London, taking ten times as much per week as the average British general store of the time. Other chains caught on, and after Galvani lost out to Tesco’s Jack Cohen in 1960 to buy the 212 Irwin’s chain, the sector underwent a large amount of consolidation, resulting in ‘the big four’ dominant UK retailers of today: Tesco, Asda (owned by Wal-Mart), Sainsbury’s and Morrisons.

In the 1950s, supermarkets frequently issued trading stamps as incentives to customers. Today, most chains issue store-specific “membership cards,” “club cards,” or “loyalty cards”. These typically enable the card holder to receive special members-only discounts on certain items when the credit card-like device is scanned at check-out.

Better tomorrow,

PR Pret-a-Porter.

Crisis management: candy rationing in 1942

oana vasiliuCan you imagine your life without candies ? In 2011, it’s impossible, but years ago, in 1940, UK, candies were rationing because of the shortage of supplies. Rationing came into force on 8 January 1940, a few months after the start of World War II. All sorts of essential and non-essential foods were rationed, as well as clothing, furniture and petrol. Rationing of sweets and chocolate began on 26 July 1942.

The process of de-rationing began in 1948, but made slow progress until 1953. Then Food Minister Gwilym Lloyd-George made it a priority for his department.As well as sweets, he took eggs, cream, butter, cheese, margarine and cooking fats off the ration books.He de-rationed sugar in September 1953, partly as a result of pressure from sweet manufacturers, and finally ended rationing when meat was taken off the ration books in July1954.

Many, particularly women, took up smoking when sugar became scarce, so the tobacco industry expected a drop in sales once sugar became more widely available.

After 11 years, this candy rationing ends in Great Britain. BBC says:

Children all over Britain have been emptying out their piggy-banks and heading straight for the nearest sweet-shop as the first unrationed sweets went on sale today.

Toffee apples were the biggest sellers, with sticks of nougat and liquorice strips also disappearing fast.

One firm in Clapham Common gave 800 children 150lbs of lollipops during their midday break from school; and a London factory opened its doors to hand out free sweets to all comers.

Adults joined in the sugar frenzy, with men in the City queuing up in their lunch breaks to buy boiled sweets and to enjoy the luxury of being able to buy 2lb boxes of chocolates to take home for the weekend.

oana vasiliu

Better tomorrow,

PR Pret-a-Porter.

How to be a businesswoman in a men’s world

From today, Christine Lagarde is officially in charge of International Monetary Fund and she is also the first woman who was nominated for this function.

Who is Christine Lagarde?

Christine Madeleine Odette Lagarde was the Minster of Economic Affairs, Finances and Industry of France. She was appointed to her current position by President Nicolas Sarkozy in June 2007. Previously, she was Minister of Agriculture and Fishing and Minister of Trade. Lagarde was the first woman ever to become minister of Economic Affairs of a G8 economy, and is the first woman to ever head the IMF.

A noted antitrust and labour lawyer, Lagarde made history as the first female chair of the international law firm Baker&McKenzie. On 16 November 2009, The Financial Times ranked her the best minister of finance of the Eurozone. In 2009, Lagarde was ranked the 17th most powerful woman in the world by Forbes magazine.

What’s more ?

In 2010, Charles Ferguson directed a film called Inside Job about the financial crisis, a film which won an Academic Award for Best Documentary Feature in 2011. Christine Lagarde was interviewed for the movie and this is what she said:

I  truly recommend the film, it is one of the best resumes of what economic crisis means.

And a short video description of what she’s been doing since now:

Personally, I wish her good luck and wise decisions. As far as I am concern, I could only hope that she will become one of my role models.

Better tomorrow,

PR Pret-a-Porter.

How to increase your national economy – Japan new product

Well done Japan! via Liz Weiss from Business Insider.

oana vasiliu

 Get your barf bag ready — the world’s steepest roller coaster will be unveiled July 16th in Japan’s Fuji-Q Highland Amusement Park.

The ride, which has a 121-degree free-fall and dramatic 43-meter drop, made the Guinness Book of World Records as the roller coaster with the world’s sharpest incline, according to The Daily Mail.

The roller coaster cost a whopping $37 million to build and exceeds the 112-degree free-fall of the former “steepest roller coaster” title holder — the UK’s Mumbo Jumbo roller coaster at Flamingoland.

Although the roller coaster is located near Mount Fuji, intrepid thrill-seekers will barely have time to glance at the scenery, as the ride lasts only about 112 seconds.

Check out this cool time-lapse video of the coaster’s construction, with Mount Fuji in the background.

Better tomorrow,
PR Pret-a-Porter.

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