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Posts tagged ‘Google Plus’

Burson-Marsteller’s Social Media Check-Up study

Businesses from the Global Fortune 100 are mentioned 10.4 million times a month on social media, mostly on Twitter, according to Burson-Marsteller’s third-annual Social Media Check-Up

This is one of the reasons why Twitter is the most popular social network among these companies, with 82 percent having a Twitter account. And the vast majority aren’t just broadcasting messages—they’re engaging with consumers: 79 percent of corporate accounts attempt to engage on Twitter with retweets and mentions.

YouTube, which is the next most-popular platform, have branded YouTube channels with a percentage of 79%. These YouTube channels average more than 2 million views and about 1,600 subscribers.

Nearly three-quarters of the companies have Facebook pages. The average number of “likes” per page is 152,646. And 93 percent of the Facebook pages are updated weekly. 70 percent of corporate Facebook pages are responding to comments on their walls and timelines.
Meanwhile, 48 percent of the Global Fortune 100 have a Google+ presence, while 25 percent are active on Pinterest. (more…)

Google Plus helps politicians

I really love Google and his ambitious projects. Today, I found out that he even help politicians to communicate with their voters. Please take a look below:

Elect to connect

Share more with your voters and constituents through a Google+ Page

By creating a Google+ Page for your public office or campaign, you and your staff can promote an issue, platform or cause across the web. You can put a +1 button anywhere on the web that you’d like for people to support your content, and you can connect your Google+ Page to your website and Google search results, via Google Direct Connect. Regularly posting interesting content, engaging with your followers by asking questions, and sharing photos and videos are all ways to keep people coming back for more.

Check it out: See how Senator Bernie Sanders polls his constituents for ideas or how the French governing party, UMP, and main opposition party,Parti Socialiste, share their campaign platforms on their Google+ Pages.

Show what you support, and who supports you with +1

To help define your political positions, you can now publicly support political ideas, projects or news articles by clicking the +1 button on other Google+ Pages, posts or articles across the web. And people who share your viewpoint can express themselves by clicking the +1 button on your Google+ Page or on your posts. You can also set up the +1 button on your office website or on your campaign display ads to connect it to your Page.

Check it out: Constituents expressed their viewpoints on British Prime Minister David Cameron’s post about the G20 summit through +1s and comments.

Tailor messages to different audiences with Circles

Google+ allows you to group followers into Circles, so you can tailor messages to different groups of voters or constituents. For instance, you can create a specific circle for those who shared or +1-ed your posts, or for your donors. If you want your message to reach everyone, simply click on Public.

Check it out: See how Michigan Governor Rick Snyder reached out to his Google+ followers to add more people to his circles.

Hang out with your voters or constituents anywhere in the world, right from your office

Host a virtual Town Hall meeting, keep office hours, or meet face-to-face with constituents across the country through Hangouts, an easy-to-use high-quality group video chat for up to 10 people. In the future, you can also live stream your Hangout on YouTube for other interested parties to follow – a handy tool for communicating with voters.

Check it out: Broadcast live by Fox News’ Special Report with Bret Baier, Governor Mitt Romney spoke with voters through Hangouts. His Holiness the Dalai Lama and Archbishop Desmond Tutu used Hangouts to connect for the inaugural Desmond Tutu Peace lecture.

Share photos of your campaign and meetings

Google+ lets you easily upload, edit and share photos of your campaign wherever you are. With Instant Upload, photos you take with an Android device can be stored automatically online, so you can access them on Google+ in one click. If you allow geo-tagging to locate your pictures, constituents can also virtually follow you on the road.

Check it out: See how French leading democrat Deputy François Bayrou shared photos from his daily meetings with constituents, or how Senator Mark Warner shared a YouTube video of his trip across Virginia to meet with local communities.

Dear Google, you rock!
Better tomorrow,
PR Pret-a-Porter.

Britney Spears is most followed on Google Plus

Ahead of her early 30th birthday this week, Britney Spears has recently dethroned Google CEO Larry Page as Google+’s most-followed person.

Roughly 775,000 people follow the pop star’s Google+ account. In comparison, 15.4 million fans “Like” her Facebook page and 11.4 million followers monitor her Twitter activity.

Google+ was once dominated by techies and the usual early adopters but has been attracting big-name celebrities and brands, who regularly post and incite heavy engagement. Three of the top five most-circled users, for example, are Spears, Snoop Dogg and Tyra Banks, according to Social Statistics.

 

Source: Mashable

Better tomorrow,

PR Pret-a-Porter

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