Top 10 Most Admired Companies
Fortune publicized top 50 most admired companies based on a study where business people were asked to vote for the companies that they admired most, from any industry. (more…)
Fortune publicized top 50 most admired companies based on a study where business people were asked to vote for the companies that they admired most, from any industry. (more…)
Mashable informs us that in US has been launched this cool Starbucks Christmas App. I wonder why we couldn’t find it worldwide.
http://www.youtube.com/watch?v=RWwQXi9RG0w
As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.
Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.
The app also includes traditional and social sharing capabilities. You can the send ecards as well as holiday offers from Starbucks, among other things.
The object, says Alexandra Wheeler, vp-global digital marketing for Starbucks, is to “surprise and delight” customers during the holiday season.
Better tomorrow,
PR Pret-a-Porter.