2012 SOBRE AWARD: World’s Number One Ice Cream in the U.S. Magnum Ice Cream
INDUSTRY SECTOR CATEGORIES CONSUMER GOODS
FOOD AND BEVERAGE: Launching the World’s Number One Ice Cream in the U.S. Magnum Ice Cream (Unilever) with GolinHarris
GolinHarris devised a creative campaign for Magnum Ice Cream that spoke to its target demographic’s aspirational lifestyle. Instead of asking, “How do we launch an ice cream bar?” the firm asked, “How do we introduce a luxury item?”. (more…)