I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

Posts tagged ‘FedEx’

Top 10 Most Admired Companies

Fortune publicized top 50 most admired companies based on a study where business people were asked to vote for the companies that they admired most, from any industry.  (more…)

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I recommend

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Crisis management: FedEx case

In December 2011, a video of a FedEx deliveryman throwing a customer’s monitor over their fence on YouTube received over 3,000,000 views within 48 hours. Rather than ignoring the scandal FedEx immediately responded in kind. In a blog post entitled ‘Absolutely, Positively, Unacceptable’ and accompanying video of their own, Fedex apologize and explain that the offending video is now being used within the company to show employees what not to do. (more…)

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Crisis management, I recommend, Public Relations

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