Here’s a nice bit of multi-faceted irony for you: On August 23, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business.
“You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.”
The ad was tweeted by media reporter Steve Ladurantaye with the caption, “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”
Google’s ad ran in both the Globe‘s print and digital editions, as well as in the National Post, the Globe‘s main competitor, Ladurantaye tells us.
But hey, at least Google is supporting newspapers, right?
I discovered Think with Google a month ago and I’m extremely happy reading all the infos they are providing for us. The Creativity issue is brilliant and inspiring. Take a look at some Quantify: Creativity.
Fortune publicized top 50 most admired companies based on a study where business people were asked to vote for the companies that they admired most, from any industry. (more…)
I really love Google and his ambitious projects. Today, I found out that he even help politicians to communicate with their voters. Please take a look below:
Elect to connect
Share more with your voters and constituents through a Google+ Page
By creating a Google+ Page for your public office or campaign, you and your staff can promote an issue, platform or cause across the web. You can put a +1 button anywhere on the web that you’d like for people to support your content, and you can connect your Google+ Page to your website and Google search results, via Google Direct Connect. Regularly posting interesting content, engaging with your followers by asking questions, and sharing photos and videos are all ways to keep people coming back for more.
Check it out: See how Senator Bernie Sanders polls his constituents for ideas or how the French governing party, UMP, and main opposition party,Parti Socialiste, share their campaign platforms on their Google+ Pages.
Show what you support, and who supports you with +1
To help define your political positions, you can now publicly support political ideas, projects or news articles by clicking the +1 button on other Google+ Pages, posts or articles across the web. And people who share your viewpoint can express themselves by clicking the +1 button on your Google+ Page or on your posts. You can also set up the +1 button on your office website or on your campaign display ads to connect it to your Page.
Check it out: Constituents expressed their viewpoints on British Prime Minister David Cameron’s post about the G20 summit through +1s and comments.
Tailor messages to different audiences with Circles
Google+ allows you to group followers into Circles, so you can tailor messages to different groups of voters or constituents. For instance, you can create a specific circle for those who shared or +1-ed your posts, or for your donors. If you want your message to reach everyone, simply click on Public.
Check it out: See how Michigan Governor Rick Snyder reached out to his Google+ followers to add more people to his circles.
Hang out with your voters or constituents anywhere in the world, right from your office
Host a virtual Town Hall meeting, keep office hours, or meet face-to-face with constituents across the country through Hangouts, an easy-to-use high-quality group video chat for up to 10 people. In the future, you can also live stream your Hangout on YouTube for other interested parties to follow – a handy tool for communicating with voters.
Check it out: Broadcast live by Fox News’ Special Report with Bret Baier, Governor Mitt Romney spoke with voters through Hangouts. His Holiness the Dalai Lama and Archbishop Desmond Tutu used Hangouts to connect for the inaugural Desmond Tutu Peace lecture.
Share photos of your campaign and meetings
Google+ lets you easily upload, edit and share photos of your campaign wherever you are. With Instant Upload, photos you take with an Android device can be stored automatically online, so you can access them on Google+ in one click. If you allow geo-tagging to locate your pictures, constituents can also virtually follow you on the road.
Check it out: See how French leading democrat Deputy François Bayrou shared photos from his daily meetings with constituents, or how Senator Mark Warner shared a YouTube video of his trip across Virginia to meet with local communities.
Dear Google, you rock!