[infographic] LinkedIn

Do you know how to increase your LinkedIn engagement? Take a look here:

Digital trends for luxury brands

In order to maximize sales online, an increasing number of luxury brands are taking a bespoke approach, offering personalized services as well as products exclusively sold online. A research presented by Enora Consulting.

Luxury e-commerce now represents 4-6% of the 200 billion euros in sales of luxury goods in the world, according to different estimates compiled by Enora. Almost nonexistent ten years ago, it grew by 25% per year over three or four years and could remain progression of 20% per annum in the coming years.Today, “the number of brands (luxury) with no site is very low” and “brands are positioned more upscale, less use of the Internet is advanced,” says Enora which points to the fact that a third of luxury online sales in France, today, are made with outlet stocks.

Product customization is one of the most widespread approach on e-commerce by many of the major luxury brands: Louis Vuitton offers personalized online of luggage with ”my monogram”,Ralph Lauren offers customization of their shirts (choice of logo, color, adding initials), Boucheron, customizes rings (choice of stones, shapes, quotes by e-mail), Longchamp is selling on-line a range of bespoke bags made of canvas, while Gucci offers customization of leather goods with the initials of the buyer in gold instead of 2G pattern as well as a collection of sneakers exclusively available for online sale on the Ipad.

Maloney&Fox – Linkedin rebranding time

LinkedIn has selected Maloney & Fox to reinvigorate its brand, after the business was previously handled by M.Cader PR.

LinkedIn magic

Of course you all heard about LinkedIn, the social platform for professional networking and how important is to be there in order to be head-hunt at some point. Today I was reading IJNet, and I found this article about a free tool of LinkedIn and I want to share it with you.

To make LinkedIn work, though, you need to do more than post a resume. Recommend others, post questions, answer them, build a strong network and your visibility will rise. With visibility comes opportunity.

Signal

One of LinkedIn’s cool, free tools is Signal, which helps LinkedIn users extract more value from the growing amount of content on the careers site and Twitter accounts by helping users slice and dice a tsunamic newsfeed down to a stream they actually can use.

It works like this: There is a “Search Updates” window just under the “What should your network know?” window near the top of the screen. Type in the term you are interested in, and LinkedIn will extract all the relevant messages from its general newsfeed. With 70 million users in 150 industries, there is a lot in that general feed.

When you click after the search term, it will open up a three column-page with the  selected posts running down the main central column. Headlines on that subject, passed along by others, are in the right rail. The left rail lets you refine your search further.

For example, you can ask LinkedIn Signal to serve up posts by people in an industry, such as newspapers or television, who mention “job opening.” LinkedIn shows how closely you are connected to those people, where they work and, with another sort, who else they work with.

You can see what people at one company are saying about another. For example, I looked up what people at The New York Times were saying about Rupert Murdoch’s The Daily.

A freelancer can use Signal to see what the buzz is in a particular industry, and sources with contact information will be right there in the search.

Someone going off on a job interview easily could ask Signal what people in that company are commenting about, check their profiles and get a good sense of what is on the minds of the people and take that knowledge into the interview.

Good tips for job hunting from Joe Grimm, Poynter. Almost like magic.

 

Better tomorrow,

PR Pret-a-Porter.