IKEA: The 2013 Interactive Catalogue App

When it comes to marketing, IKEA is scoring at creativity by devising unique ways to capture customer attention. Today they present the 2013 IKEA Catalog App. The app builds on IKEA’s previous apps, but this one, refreshed by McCann-Erickson, provides customers with an unprecedented interactive experience.

IKEA sleepover

Ikea has listened to what its customers want and given it to them — a night in an Ikea store. Nearly 100,000 people signed up to a Facebook group called “I wanna have a sleepover in Ikea,” and the dream came true for 100 lucky winners in the U.K., chosen at random from the 100,000 entrants.

2011 Best Campaign by Gregory Pouy

Excellent material!

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy

Better tomorrow,

PR Pret-a-Porter.