I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

Posts tagged ‘Evolution Bureau’

Happy LOLidays

Today is 1st of December, the month of celebration and presents. Take a look at what type of greeting cards with Christmas sparkle you can send to your beloved ones.

Happy LOLidays.

Evolution Bureau (the creators or Elf Yourself) has come up with another way to send humorous holiday greetings, with a new mobile app and website for mall company Westfield.

The LOLiday Cards app which launched on Black Friday, uses augmented reality technology to let you insert your photo into a variety of scenarios (such as kissing an elf, wearing reindeer antlers or becoming a Nutcracker soldier) and create a free, personalized e-card. As well as emailing it to all your friends, you can also share it via Facebook and Twitter.

You can take part either by visiting a special LOLiday Card location in Westfield malls and downloading the app, or remotely by visiting the LOLiday cards website.

Westfield will also offer a LOLiday-themed 3D Art Experience in malls, showcasing the optical-illusion artwork of streetpainter Tracy Lee Stum. Shoppers can pose and photograph themselves within a LOLiday floor mural created by Stum, and then share their photos through email, Facebook or Twitter (#LOLiday).

Better tomorrow,

PR Pret-a-Porter.

Tag Cloud