Mashable.com presents an interesting article about the most-searched fashion designers of 2013, according to Bing searching tool.
Believe it or not, in the U.S., fashion icon and designer Victoria Beckham took the crown as the most-searched fashion designer of 2013, while former Project Runway judge Michael Kors followed in the number two spot — Kors was in the top of the results for the second year in a row (he was number one in 2012).
Ralph Lauren, an American favorite best known for his Polo clothing brand, took third for the most-searched designer of 2013. Staples of the industry, both Chanel and Gucci remained strong, coming in at numbers four and six respectively.
Here’s a look at the top 10 most-searched fashion designers, according to BingTrends.com
1. Victoria Beckham — Victoria Beckham has come a long way from being known simply for her role as Posh Spice or David Beckham’s glamorous wife. Beckham began her fashion line of dresses, accessories, denim and eyewear in the 2000s, and has since made the full transition from pop star to revered style icon. Beckham graces the cover of the December 2013 issue of Paris Vogue, alongside her husband.
2. Michael Kors — At the end of the show’s 10th season, Project Runway judge and world-renowned fashion designer Michael Kors announced that he would be leaving the popular competition reality show. In 2013, Runway replaced him with award-winning designer Zac Posen. Despite being out of the Project Runway spotlight, Kors remains one of the top names in women’s sportswear fashion design, landing him one of the top spots on this year’s list of most-searched designers.
3. Ralph Lauren — Known for his popular Polo clothing line, Ralph Lauren’s fall 2013 collections graced runways around the world. With stylistic nods to Russian-street style and naval-inspired pieces, his fall 2013 collection wowed many of the fashion elite with elegant furs and glamorous accessories.
4. Chanel — The iconic brand celebrated the 100th anniversary of the opening of its first boutique in March. Creative director Karl Lagerfeld paid tribute to the landmark occasion with a short film chronicling the brand’s beginnings, starring Keira Knightley as Gabrielle “Coco” Chanel, along with a cast of top model talent. The video, entitled “Once Upon A Time…,” runs a little over 18 minutes long and has accrued over 500,000 views.
5. Kimora Lee Simmons — Kimora Lee Simmons‘ many ventures and strong brand made her the fifth most-searched designer of 2013. Simmons is currently the president and creative director of JustFab.com, a personalized shopping website.
6. Gucci — Upscale brand Gucci saw some victories in the courtroom this year in online counterfeiting and cybersquatting lawsuits. The brand continues to be one of the most globally recognized influencers in the fashion world.
7. Tory Burch — Tory Burch‘s preppy-boho designs are frequently spotted on the runways. Earlier this year, Forbes estimated that the designer has a net worth of $1 billion, making her the second youngest self-made female billionaire in the U.S.
9. Steve Madden — Steve Madden‘s shoes, boots and accessories are common sights on the street-style savvy. Over the course of the past few years, the brand has flourished and the company has formed a number of strategic partnerships. As a designer, Madden famously spent time in prison for illegal stock manipulation practices — transgressions that will be detailed in the highly anticipated movie The Wolf of Wall Street, set to release on Christmas Day.
10. Louis Vuitton — A staple of the high-end fashion world, the Louis Vuitton brand found itself a hot topic of conversation this year after allegedly snubbing controversial and notoriously outspoken rapper Kanye West in November. West called upon his fans to boycott the brand, prompting online buzz about the feud.