I'm blogging about fashionable events, strategies and campaigns worldwide. PR Pret-a-Porter is about public relations, branding, marketing, e-stuff and what I recommend as a fine observer of the market.

The Naked Espresso

Australian creative agency Reborn helped Breville promote its Dual Boiler by introducing the art and science behind the perfect espresso. ‘The Naked Espresso‘ used physical computing to create live visualizations of the coffee as it was being brewed by measuring and graphically displaying the flow rate, pressure, temperature, and steam.

Better tomorrow,

PR Pret-a Porter.

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Comments on: "Coffee, coffee, coffee – video infographic" (1)

  1. Now that’s a nice & cool campaign action to have been implemented. Good for them. One question though: how relevant was that from the client’s POV?

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